It's taken nearly four years of blogging for me to get into my photography groove - I've gone from out of focus photos taken in warm artificial light, to finding an image style that really works for me. Whether you're a blogger or an Instagram addict (or both), having consistent imagery that can be easily identified as yours can be massively useful in growing your following and brand.
Obviously this isn't for everyone, there are no rules for blogging or Instagram, you can post whatever you like, but it can be a fun experiment to create a brand identity for yourself through your images!
Step One - Have an idea of what you want to achieve! What kind of images are you drawn to? Bright and airy images, or dark and moody? Is there a colour palette you're excited about? Do you like busy images or clean lines and blank space? Spend some time looking at the kind of images you like, create a Pinterest board, allow yourself to be inspired.
Step Two - Do some planning! Think about places you'd like to shoot, things you'd like to experiment with taking photos of. Plan out shots to try and ideas you like so you can take photos in bulk.
Step Three - Experiment! Lay out products or set up scenes, experiment with different angles, lighting, product placement. A lot of getting a good product shot is trial and error, often I'll start shooting something from a birds eye view, and then decide it looks better with the products stood up at eye level, or vice versa. Try lots of combinations of the same photo, you never know what will look good!
Step Four: Work in bulk. Take your photos & edit them in bulk, so you are more likely to end up with consistencies across all your images. Block out a space of time when the light is good to take photos to last you a week or two!
What are your top tips for consistent images?
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