Disappointment in a Tube.

Now unless you recently relocated to Timbuktu, became a member of the Amish community, or decided not to go online for a few weeks (which, lets face it, is probably the least likely of those three options), it's probably pretty safe to assume you've heard all about Rimmel's latest venture into the lip paint world, Apocalips.

And, assuming that you have heard about it, I'm sure you've read a thousand and one rave reviews out in the blogosphere.

This is not one of these reviews.

Whilst perusing the aisles of Superdrug in High Holburn whist waiting for an appointment at Uni, I stumbled across the full range of Apocalips colours, much to my surprise since they seem to be sold out everywhere. I was so excited, since I'd heard nothing but good reviews, and I'm certainly partial to a new lip product (see my makeup storage post if you don't believe me!) 
Now since my poor student budget was anxious at the idea of being cracked into again, I only bought one, reassuring my inner makeup hoarder that I would come back and get more, and since on that particular day I was wearing my pillarbox red coat, and a red and black scarf, I decided I'd go for their boldest red lip colour, Big Bang.

I was barely out of the store before my Smashbox compact mirror was out and my lips were lacquered the brightest shade of red I have ever seen in a lip colour. I walked into Uni with my head held high, excited at my new purchase.

The effect wore off pretty quickly.

I've worn this product for the last few days, determined to try and love it. I can tell you now with absolute certainty, unless there is an event for which I need to stand, not smile, not talk, not breath through my mouth, drink or eat, then this product is headed to the back of my makeup drawer where it will languish in the dust until it's all dried up and I have to throw it out. It is literally impossible to move your mouth at all whilst wearing this lip colour, without covering your teeth, face, and any close by surface in sticky red gloss. God forbid you should want to participate in everyday activities such as talking whilst wearing this product! Open your mouth to breath and by some miracle, it's found it's way onto your teeth, smile, and you've probably got a big bang 'tache. I shudder to think of the carnage that would ensue if you attempted to kiss someone wearing this stuff. I can only assume you and your partner would part looking like you've just brutally murdered someone, and then gone on to suck their blood. This stuff gets everywhere, and no matter how long you wear it, it never drys, or sinks in, or does any of that stuff that my trusty MAC Ruby Woo would do.

Now don't get me wrong, I love how this product looks, packaging wise and on my lips, but I'm not a china doll, there is no way I can actually wear this!

Has anyone else found this product doesn't live up to the hype?