Foundation is probably the hardest beauty product to buy, it's the easiest to get wrong because there's so much that can go wrong. It's taken a long time and a lot of wasted money, and even a spell working on a beauty counter to really get good at it, so today I'm sharing my top tips.
1. Identify what you want before you go near a store.
It's so much easier to find the perfect base if you actually know what you're looking for. What sort of coverage do you want, do you want a matte or dewy finish, what sort of price are you willing to pay, and what type of skin do you have? Knowing the answers to all these questions will help you massively, and stop you from looking in the wrong places.
2. Research, research, research.
Don't blind buy foundations. Check your favourite blogs, read up in magazines, even ask your friends what they use. A lot of blogs (mine included) will have either a search bar or a product directory, so you can find what you're looking for easily. Even just googling 'medium coverage foundation for dry skin' will help you out!
3. Find your perfect shade.
If you're going into a store, take a foundation that already matches you well for reference. If it's a high end foundation, ask the sales assistant to try it out on you, so not only you can see how it wears, but you can also make sure it's not going to oxidise throughout the day. Make sure you go outside and check the colour match in natural light. If it's a drugstore product, apply a little product to your neck and then get outside and look, or get a friend to snap a picture so you can see. If you're buying online, check out Temptalia's Foundation Matrix, to match you up with your perfect shade (that thing is never wrong).
4. Get a sample.
Having worked on a beauty counter, I know that a lot of sales assistants are reluctant to give out samples, but if you're shedding out your cash for their products, then the least they can do is give you a day or twos sample. Be nice, be reasonable, explain that you want to make sure the shade doesn't oxidise, and that it wears well throughout the day.
5. Wait.
After you've had the product applied at a counter, or you've put a little on yourself, leave the shop, carry on with your shopping, and see how it looks in a few hours time. Make sure it hasn't worn away, or changed colour!
I hope some of these tips are useful!
What's your favourite foundation?
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